Automotive Photo & Videography
Subaru WRX STI
Season: Fall 2019
Location: Toronto, Canada
Capture: Full Shoot - Photography (without retouching)
WE PLAN, CREATE, AND PRODUCE.
Content for social media channels, websites, and campaigns.
Our approach is a nimble one. Speed, flexibility, and quality are at the core of everything we do. With those three components guiding our process, we work collaboratively to define critical elements in every project, create a succinct plan that lines us up for success, and go to work.
COLLABORATIVE BRIEF DEVELOPMENT
Driven by more than a decade of experience in the automotive photography and videography production industry, we are well versed in the need for industry specific expertise.
We are able to integrate directly with product planners, managers, marketers, public relations, and partner agencies. We guide the process to ensure priorities are clear, and the production plan is geared for success.
A few planning components we consider are:
Evaluation of purchase behaviour to guide shooting focus
i.e. Maritz top purchase, and top rejection reasons
Feature/benefit trends effecting vehicle segmentation
Regional nuances in product use or desire
We are firm believers that with a clear plan, success is nearly inevitable.
Once our plan has been set, and all parties understand our goals, we put together our production plan to achieve them.
Some of the components we plan for are :
Technical asset requirements (aspect ratio, orientation, etc)
Full 360° photo and video vehicle capture
Walkaround video: production
Walkaround video: narrative script writing
Retouching and post production
Asset delivery management